Lord Sugar criticised for Senegal ‘beach sellers’ tweet

Lord Sugar has been criticised for an “unhelpful and ignorant” tweet comparing Senegal’s World Cup team to sellers on the “beach in Marbella”.

A picture of the team was posted next to pictures of sunglasses and handbags.

Lord Sugar, a 71-year-old British billionaire businessman who appears on the BBC’s The Apprentice, later deleted the post and apologised, saying “my attempt at humour has backfired”:

The tweet prompted hundreds of critical responses, including from tweeters accusing him of racism:

By Socceruncle

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