Category Archives: Social Network

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By IkemSamuel

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Anger as social media tax hits Uganda


Many Ugandans are turning to Virtual Private Networks (VPNs) to bypass a new social media tax that came into force on Sunday.

The new law imposes a 200 shilling [$0.05, £0.04] daily levy on people using internet messaging platforms like Facebook, WhatsApp, Twitter and Viber.

President Yoweri Museveni had pushed for the changes, arguing that social media encouraged gossip. Critics say the law curtails freedom of expression.

A VPN gets around government censorship by redirecting your internet activity to a computer in a different country.

Now the head of the Uganda Communications Commission (UCC) has said VPNs will be blocked, provoking plenty of responses online:

It’s not the first time the government has cracked down on social media users.

In 2016, social media platforms were blocked in Uganda on election day to stop people “telling lies”, President Museveni said.

By ZTF

Uganda phone firms ready for WhatsApp tax


Three mobile network providers in Uganda have issued a joint statement to help their customers comply with a law taxing social media use, which comes into effect on 1 July.

Airtel, MTN and Africell have provided a daily, weekly and monthly pay structure and a guide on how to make payments.

MPs passed a law to impose the controversial tax in May after President Yoweri Museveni said social media encouraged gossip.

People using internet messaging platforms like Facebook, WhatsApp, Viber and Twitter will have to pay a daily levy of 200 shilling ($0.05, £0.04).

Here is the full statement from the three mobile phone companies:

Source: Morning Call

This is how technology turns us into addicts


The World Health Organisation is to include “gaming disorder” , the inability to stop gaming, into the International Classification of Diseases. By doing so, the WHO is recognising the serious and growing problem of digital addiction. The problem has also been acknowledged by Google, which recently announced that it will begin focusing on “Digital Well-being” .

Although there is a growing recognition of the problem, users are still not aware of exactly how digital technology is designed to facilitate addiction. We’re part of a research team that focuses on digital addiction and here are some of the techniques and mechanisms that digital media use to keep you hooked.

Compulsive checking

Digital technologies, such as social networks, online shopping, and games, use a set of persuasive and motivational techniques to keep users returning. These include “scarcity” (a snap or status is only temporarily available, encouraging you to get online quickly); “social proof” (20,000 users retweeted an article so you should go online and read it); “personalisation” (your news feed is designed to filter and display news based on your interest); and “reciprocity” (invite more friends to get extra points, and once your friends are part of the network it becomes much more difficult for you or them to leave).

Technology is designed to utilise the basic human need to feel a sense of belonging and connection with others. So, a fear of missing out, commonly known as FoMO, is at the heart of many features of social media design.

Groups and forums in social media promote active participation. Notifications and “presence features” keep people notified of each others’ availability and activities in real-time so that some start to become compulsive checkers. This includes “two ticks” on instant messaging tools, such as Whatsapp. Users can see whether their message has been delivered and read. This creates pressure on each person to respond quickly to the other.

The concepts of reward and infotainment, material which is both entertaining and informative, are also crucial for “addictive” designs. In social networks, it is said that “no news is not good news”. So, their design strives always to provide content and prevent disappointment. The seconds of anticipation for the “pull to refresh” mechanism on smartphone apps, such as Twitter, is similar to pulling the lever of a slot machine and waiting for the win.

Most of the features mentioned above have roots in our non-tech world. Social networking sites have not created any new or fundamentally different styles of interaction between humans. Instead they have vastly amplified the speed and ease with which these interactions can occur, taking them to a higher speed, and scale.

Addiction and awareness

People using digital media do exhibit symptoms of behavioural addiction . These include salience, conflict, and mood modification when they check their online profiles regularly. Often people feel the need to engage with digital devices even if it is inappropriate or dangerous for them to do so. If disconnected or unable to interact as desired, they become preoccupied with missing opportunities to engage with their online social networks.

According to the UK’s communications regulator Ofcom, 15m UK internet users (around 34% of all internet users) have tried a “digital detox” . After being offline, 33% of participants reported feeling an increase in productivity, 27% felt a sense of liberation, and 25% enjoyed life more. But the report also highlighted that 16% of participants experienced the fear of missing out, 15% felt lost and 14% “cut-off”. These figures suggest that people want to spend less time online, but they may need help to do so.

At the moment, tools that enable people to be in control of their online experience, presence and online interaction remain very primitive. There seem to be unwritten expectations for users to adhere to social norms of cyberspace once they accept participation.

But unlike other mediums for addiction, such as alcohol, technology can play a role in making its usage more informed and conscious. It is possible to detect whether someone is using a phone or social network in an anxious, uncontrolled manner. Similar to online gambling, users should have available help if they wish. This could be a self-exclusion and lock-out scheme. Users can allow software to alert them when their usage pattern indicates risk.

The borderline between software which is legitimately immersive and software which can be seen as “exploitation-ware” remains an open question. Transparency of digital persuasion design and education about critical digital literacy could be potential solutions.

SOURCE: World Economic Forum

By Jimmy

How to promote steem in multiple ways


Hello steemians, how is the blogging going? For me and @owaniofficial we are still steeming high, is always my pleasure to find my self in this great block chain “steemit” surrounded by great men and women and I will for ever be great full @owaniofficial for introducing me to this great community steemit, not just steemit including steemjet.

Now that I have realize what steemit is all about and know the goal of steemjet even though as am not among @dimimp delegate,due wish to be, I have learn the way of olive and the superstar. I have come up with a solid ideal with @owaniofficial who is one of his delegates, to promote steem by taking it to the street with his owani comedy TV series.

I use the word street here as a phrase. The reason for that is simple.
The street consist of hundreds of thousands of people, good people bad people, rich, pool, home less, wise, foolish etc
Here the people I am taking about Is the people who are ready to take over steem with their power which can influence as many as possible
Through which ever way they got to do that, they are no body else than the future of tomorrow.

So there for I and @owaniofficial has decide to teach the street the ways of olive and the super star.

Two solid way to promote steem

1) through owani comedy TV series account , on facebook/twitter/youtube and Instagram own by @owaniofficial.

2) through http://ikemsamuelblog.com own by me @ikemsamuel. Including my account on facebook.

This is our mission for steemjet vision.
On the wings of super star we are words and steem.

By @ikemsamuel

What is Social Media Marketing? – Everything you need to know


The internet has changed the way we do things. This single entity has transformed how we consume data, replaced the way we obtain information and for businesses, given a new face to marketing. Word of mouth referrals have now been replaced by affiliate campaigns, and traditional marketing takes a second place to online marketing. Speaking of online marketing, of the many ways that can come in, social media marketing seems to be the new craze.

Like many others, I believe you must have heard about social media marketing at one time or the other. Like many people too, I know you have a lot of questions about it. How does social media drive sales and impact my business? How would purposing a sales campaign to go through social media help my business? In fact, what is social media marketing in the first place?

What is Social Media Marketing

You must have been looking for one Harvard-style definition, but you won’t get that here. Unless someone wants to intentionally make the whole concept difficult to grab for you, it is not something to fly out of your seat for.

In short, social media marketing can be defined to mean the process of marketing (either yourself, your product or your brand) through any of the popular social media outlets available. That includes all of Facebook, YouTube , Instagram, Twitter and so much more. https://jetpack.com/?aff=6647&cid=579302

Why do I Need Social Media Marketing?

You already have a good email campaign set up, you have some awesome affiliate campaigns in the bag and your advertisement game is top notch. Why would you add to that list by going the way of social media , right? Wrong!

Social media is the single largest community on the internet. Unlike websites and blogs, social media is like the ‘world’ of the internet, where there are actual people always interacting in the ‘community’.

That being said, consider the number of people that use social media. In Nigeria alone, NCC reports that about 91 million people use the internet. Compare those figures with the number of people your current marketing campaigns are reaching, and see if you would be asking the initial questions any longer.

How Social Media Marketing Can Help Your Business

Now that you have known what social media marketing is, and recognised that you need it, it’s time to see how it helps you. It’s all just talk and figures until we can figure out how this concept can work to your advantage. Some of those advantages you stand to enjoy are, but not limited to:

  • Increment in website traffic

  • Increment in the conversion rates of your website

  • Improvement of brand image and awareness

  • Enhanced communication with the target audience

  • Development of trust with the target audience who will see the human side of the brand

How to Get Started with Social Media Marketing

You have undoubtedly seen things from the point of view I’m trying to promote. Like a good businessman with an eye for progressive methods, I know you will be interested in starting out.

For now, though, this is where I will stop the narrative. Watch this space for exclusive tips on how to start a killer social marketing campaign to drive your brand to the next level. Till then, lets hear what you think, your opinions and ideas in the comments section.

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