Tag Archives: instagram

This is how technology turns us into addicts


The World Health Organisation is to include “gaming disorder” , the inability to stop gaming, into the International Classification of Diseases. By doing so, the WHO is recognising the serious and growing problem of digital addiction. The problem has also been acknowledged by Google, which recently announced that it will begin focusing on “Digital Well-being” .

Although there is a growing recognition of the problem, users are still not aware of exactly how digital technology is designed to facilitate addiction. We’re part of a research team that focuses on digital addiction and here are some of the techniques and mechanisms that digital media use to keep you hooked.

Compulsive checking

Digital technologies, such as social networks, online shopping, and games, use a set of persuasive and motivational techniques to keep users returning. These include “scarcity” (a snap or status is only temporarily available, encouraging you to get online quickly); “social proof” (20,000 users retweeted an article so you should go online and read it); “personalisation” (your news feed is designed to filter and display news based on your interest); and “reciprocity” (invite more friends to get extra points, and once your friends are part of the network it becomes much more difficult for you or them to leave).

Technology is designed to utilise the basic human need to feel a sense of belonging and connection with others. So, a fear of missing out, commonly known as FoMO, is at the heart of many features of social media design.

Groups and forums in social media promote active participation. Notifications and “presence features” keep people notified of each others’ availability and activities in real-time so that some start to become compulsive checkers. This includes “two ticks” on instant messaging tools, such as Whatsapp. Users can see whether their message has been delivered and read. This creates pressure on each person to respond quickly to the other.

The concepts of reward and infotainment, material which is both entertaining and informative, are also crucial for “addictive” designs. In social networks, it is said that “no news is not good news”. So, their design strives always to provide content and prevent disappointment. The seconds of anticipation for the “pull to refresh” mechanism on smartphone apps, such as Twitter, is similar to pulling the lever of a slot machine and waiting for the win.

Most of the features mentioned above have roots in our non-tech world. Social networking sites have not created any new or fundamentally different styles of interaction between humans. Instead they have vastly amplified the speed and ease with which these interactions can occur, taking them to a higher speed, and scale.

Addiction and awareness

People using digital media do exhibit symptoms of behavioural addiction . These include salience, conflict, and mood modification when they check their online profiles regularly. Often people feel the need to engage with digital devices even if it is inappropriate or dangerous for them to do so. If disconnected or unable to interact as desired, they become preoccupied with missing opportunities to engage with their online social networks.

According to the UK’s communications regulator Ofcom, 15m UK internet users (around 34% of all internet users) have tried a “digital detox” . After being offline, 33% of participants reported feeling an increase in productivity, 27% felt a sense of liberation, and 25% enjoyed life more. But the report also highlighted that 16% of participants experienced the fear of missing out, 15% felt lost and 14% “cut-off”. These figures suggest that people want to spend less time online, but they may need help to do so.

At the moment, tools that enable people to be in control of their online experience, presence and online interaction remain very primitive. There seem to be unwritten expectations for users to adhere to social norms of cyberspace once they accept participation.

But unlike other mediums for addiction, such as alcohol, technology can play a role in making its usage more informed and conscious. It is possible to detect whether someone is using a phone or social network in an anxious, uncontrolled manner. Similar to online gambling, users should have available help if they wish. This could be a self-exclusion and lock-out scheme. Users can allow software to alert them when their usage pattern indicates risk.

The borderline between software which is legitimately immersive and software which can be seen as “exploitation-ware” remains an open question. Transparency of digital persuasion design and education about critical digital literacy could be potential solutions.

SOURCE: World Economic Forum

By Jimmy
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Singer Maheeda takes to Instagram to share some of her Struggles


Today is Maheeda’s birthday and she took to instagram to share some of her life’s journey with her followers. She posted a photo with a long caption;

Maheeda

“Born throw way, had and still have no idea of where or who my relatives are, no education, no talent, no one to support, my country needed help talk less of helping someone. I did house girl and bar girl jobs but none could help with my dream and mind set. Men? My fellow black men as at that time loved half-caste ladies or educated ladies or ladies from a good family, who dash me any of that qualities? I don’t have those qualities. I had no house so I lived in the streets for days until I couldn’t take it anymore. Was raped, used deceived, and shot with a gun ?? A prostitute took me into her shelter and I had a place to sleep but hey I hit the streets with her every night to the club, hoping to see a white man to save me since I have been rejected and abandoned by almost everyone in my life!!!! See how I became a club girl? That was another experience… let’s not (forget) early pregnancy and the experience of being a single mother in a Lonely world.

But thank God I found a white guy that heard my life story and promised to give me hope. He did by the way. Since I had a white guy who was helping me with small small money to survive, I had nothing else to do as a job so I choose entertainment, why because I wanted to be somebody, all my life I have been feeling like a nobody, so I thought being famous will make me a somebody! I couldn’t sing to save my life. I remember going to the studio and the producer was like nah mhen!!! Lol but I begged him and tell him my story how bad I want to be a somebody, so he stared teaching me to use my voice until we could manage it… well he said thank God you have learned the act of seduction while In the club, use that he said…. and that was what I have been doing till date… but when I started so many Nigerians tried to push me down not knowing they were killing my last hope…. I forgive them all because they never knew. I still love them they only made me stronger! Well, story too long, so far so good, I don’t only have a roof over my head, I live in a mansion, I can’t only eat I feed others, I used to wear one pant for days now I dash girls colorful pants, I walked barefoot, now I give out shoes. Thank God for life…HBD to me??love y’all”

WE WISH HER A HAPPY BIRTHDAY.

By Shasmecka

What is Social Media Marketing? – Everything you need to know


The internet has changed the way we do things. This single entity has transformed how we consume data, replaced the way we obtain information and for businesses, given a new face to marketing. Word of mouth referrals have now been replaced by affiliate campaigns, and traditional marketing takes a second place to online marketing. Speaking of online marketing, of the many ways that can come in, social media marketing seems to be the new craze.

Like many others, I believe you must have heard about social media marketing at one time or the other. Like many people too, I know you have a lot of questions about it. How does social media drive sales and impact my business? How would purposing a sales campaign to go through social media help my business? In fact, what is social media marketing in the first place?

What is Social Media Marketing

You must have been looking for one Harvard-style definition, but you won’t get that here. Unless someone wants to intentionally make the whole concept difficult to grab for you, it is not something to fly out of your seat for.

In short, social media marketing can be defined to mean the process of marketing (either yourself, your product or your brand) through any of the popular social media outlets available. That includes all of Facebook, YouTube , Instagram, Twitter and so much more. https://jetpack.com/?aff=6647&cid=579302

Why do I Need Social Media Marketing?

You already have a good email campaign set up, you have some awesome affiliate campaigns in the bag and your advertisement game is top notch. Why would you add to that list by going the way of social media , right? Wrong!

Social media is the single largest community on the internet. Unlike websites and blogs, social media is like the ‘world’ of the internet, where there are actual people always interacting in the ‘community’.

That being said, consider the number of people that use social media. In Nigeria alone, NCC reports that about 91 million people use the internet. Compare those figures with the number of people your current marketing campaigns are reaching, and see if you would be asking the initial questions any longer.

How Social Media Marketing Can Help Your Business

Now that you have known what social media marketing is, and recognised that you need it, it’s time to see how it helps you. It’s all just talk and figures until we can figure out how this concept can work to your advantage. Some of those advantages you stand to enjoy are, but not limited to:

  • Increment in website traffic

  • Increment in the conversion rates of your website

  • Improvement of brand image and awareness

  • Enhanced communication with the target audience

  • Development of trust with the target audience who will see the human side of the brand

How to Get Started with Social Media Marketing

You have undoubtedly seen things from the point of view I’m trying to promote. Like a good businessman with an eye for progressive methods, I know you will be interested in starting out.

For now, though, this is where I will stop the narrative. Watch this space for exclusive tips on how to start a killer social marketing campaign to drive your brand to the next level. Till then, lets hear what you think, your opinions and ideas in the comments section.

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‘It Is Better You Ddn’t Post This Nonsense’ – Fans Blasts Peter Okoye Over How He Wished His Brother,Jude Happy Birthday


Current Gist

Fans are not happy with Peter Okoye over how he wished his elder brother happy birthday on IG.. Many are of the opinion that the happy birthday wish is not from his heart.. See the the post and some reactions below;

He posted Jude’s photo and wrote;

Happy birthday shout out to @judeengees More years ahead.🎂👍🏾

Happy birthday shout out to @judeengees More years ahead.🎂👍🏾 A post shared by Mr P (@peterpsquare) on Apr 24, 2018 at 3:33am PDT

Peoples Comments on Twitter:

zinperppy: This guy sef.. just humble yourself 4 once… blood dey say is thicker dan water.. no matter how popular u ‘re today.. stop feeling too big u ain’t going anywhere with it…

bertyjagz : @iam_realayinkeade to bow down and worship him.. abeg

glo214: 2 @zinperppy feeling too big like what, should he announce the birthday on channels TV, u are obviously not serious, and talk about humility I see u don’t know the word cos if u know the word u won’t sit out this shit u just said.

glo2142: as u are more than silly😏😏😏

glo2142: @don_makavelli23 is the love he allowed to lead that he posted so run along now.

dst_music : it’s better you didn’t post this…how can you wish your blood brother happy birthday in this manner…this is unacceptable..

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Diamond Platnumz apologises for kiss


Tanzania’s top music star Diamond Platnumz has apologised for posting a video clip on Instagram of himself playfully kissing a woman.

He removed it from his account earlier this week after he was questioned by police.

The authorities have deemed the footage to be indecent, in breach of Tanzania’s culture and in violation of new laws regulating online content.

The award-winning “bongo flava” star told reporters this morning why he realised that he had been in the wrong:

“I’ve had a long conversation with the authorities and I have learnt that what I did was not right.

“As a role model to many young people, not just in Tanzania but across the continent, posting a private moment was irresponsible of me.”

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